Web Video Production For Companies of all Sizes
Why is it so Essential in Today’s World?
Company videos that are distributed online – websites, video hosting sites, social media sites etc – are growing massively in popularity. Why? Because they work to bring in a stream of new customers.
THE BENEFITS OF ONLINE VIDEO
- Video is engaging and holds the customer’s attention
- Video keeps the site visitor on the website.
- Video is memorable
- Perfect for Promotions / Demonstrations / Information
- Videos create trust with the customer.
- Videos are ‘SEO-friendly’. They often appear high in the search rankings
- A ‘shared’ video boosts a website’s popularity and search engine ranking
- Videos are easily and readily shared online – more so than any other format.
- Videos can build links to your website and generate social ‘shares’.
- Videos will increase Sales
- Websites with videos are 53% more likely to gain Page 1 ranking in the search engines and the click-through rate is 41% higher than text.
In response to the demand by companies for business videos, Big Boom Marketing have created a dedicated website: BIG BOOM VIDEOS (bigboomvideos.co.uk) Here you will find a selection of business videos, professional presenters, video logo reveals, animations and segments.
WHY EVERY BUSINESS NEEDS TO USE ONLINE VIDEO.
Many years ago the favourite way to market anything for sale was a simple text advert in a newspaper or journal; then came the dawn of ‘photos’ to help describe goods. Sales rocketed for those that embraced this media. Do you remember how the publication Autotrader took off? The phrase ‘A picture paints a thousand words’ comes to mind. Well now is the era of multimedia and video is an essential part of the digital world.
Web Video production does not always have to be ‘Spielberg-esque’ but the bar is shifting. Many companies are now producing more polished videos in the hope it gives them the edge over the competition. While this may be true it is still vital to get the right message across or your effort is wasted.
Videos can be created in numerous ways or combined with eachother: whiteboard videos, animated videos, presentations with a voiceover, slides and photos put to music, screencasts with commentary, speaking head-shots, full motion videos – the options are many. The results can be unique, visually stunning and delight your audience.
Your message is more likely to go viral with video than any other media.
VIDEO SHOULD BE OPTIMISED, DISTRIBUTED & SHARED!
Rather than just create a great video and place it on your website think about all the other ways you could promote your video: Blogs, email lists, social media, forums, video directories etc. You have a great video – SHARE IT!
Don’t forget that if you want your video to be seen by 1000’s of potential customers it needs to be optimised (title, description, keyword, URL etc). It will also require additional work if a high ranking in the search results is your aim.
SO HOW POPULAR IS VIDEO?
You tube is the second largest search engine in the world with over 1 BILLION unique visitors per month and 2 BILLION video views per day.
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Want help with great video production and effective online distribution?
Give us a call at Big Boom Marketing on 01925 728776.